Mahindra Thar Roxx Bags 1.76 Lakh Bookings in Just 60 Minutes

Mahindra’s latest off-road marvel, the Mahindra Thar Roxx 5-door, has taken the Indian automotive market by storm. Launched in August 2024, the rugged SUV has become a fan favorite among off-roading enthusiasts and urban adventurers alike. When bookings opened on October 3rd at 11 a.m., excitement was already sky-high, but no one expected the staggering response that followed.

In just 60 minutes, Mahindra registered a whopping 1,76,218 bookings for the Thar Roxx. This explosive demand not only reflects the strong appeal of this SUV but also solidifies Mahindra’s position as a leader in the off-road vehicle segment. The SUV is now set to hit the roads as Mahindra gears up to begin deliveries over the coming weeks.

If you’re keen on owning the Thar Roxx, securing your spot is easy. With a booking fee of just Rs 21,000, you can reserve this beastly SUV and be among the first to experience its off-roading prowess. You can also visit your nearest Mahindra dealership for a closer look at the vehicle and see how it performs on various terrains.

To meet this unprecedented demand, Mahindra has set a production target of 6,500 units per month. However, given the overwhelming number of bookings, the automaker may ramp up production and shift resources from other models to keep pace with consumer interest.

The Mahindra Thar Roxx offers customers the choice between 4×2 and 4×4 drivetrains, catering to both casual city drivers and hardcore off-roaders. The SUV comes in six variants, each packed with features and functionality:

– 4×2 models are priced between Rs. 12.99 lakhs and Rs. 20.49 lakhs.
– 4×4 models range from Rs. 18.79 lakhs to Rs. 22.49 lakhs (Delhi ex-showroom prices).

The Mahindra Thar Roxx is equipped with a range of advanced features designed to elevate your driving experience. The SUV’s rugged yet stylish exterior boasts LED projector headlamps, LED DRLs, and 19-inch alloy wheels, enhancing its road presence. Inside, the 5-seater layout offers ample space and comfort, along with a host of high-end features such as:

– Panoramic sunroof
– 10.25-inch infotainment system
– Digital instrument cluster
– Automatic climate control
– Ventilated seats
– Wireless charging
– 6-way powered driver seat
– Harman Kardon sound system

The Mahindra Thar Roxx doesn’t compromise on safety, ensuring that you’re protected on every journey. The SUV comes with six airbags, ABS, disc brakes on all wheels, front parking sensors, and a 360-degree camera for enhanced visibility. Moreover, the top-end models include the Level 2 Advanced Driver Assistance System (ADAS), providing features such as blind-spot monitoring, auto headlights, wipers, and more, for a stress-free drive.

The Thar Roxx caters to both diesel and petrol enthusiasts, offering two robust engine options:

1. 4×4 Diesel Variant: Powered by a 2.2-liter diesel engine, the 6-speed manual transmission delivers 150 bhp and 330 Nm of torque. Opting for the automatic transmission increases these figures to 172 bhp and 370 Nm of torque, giving drivers the extra muscle needed for serious off-roading.

2. 4×2 Petrol Variant: Equipped with a 2.0-liter turbo-petrol engine, this version churns out 162 hp and 330 Nm of torque with a manual transmission. The automatic variant boosts the power to 177 hp and 380 Nm, offering a smooth yet powerful drive.

Both engine options come with a 6-speed manual gearbox and an optional upgrade to a 6-speed torque converter automatic transmission, giving you flexibility based on your driving preferences.

Final Thoughts

With its rugged design, feature-rich interiors, and powerful engine options, the Mahindra Thar Roxx is already shaping up to be a game-changer in the SUV segment. The impressive 1.76 lakh bookings in just 60 minutes highlight the massive appeal of this off-road powerhouse. If you’re ready to join the adventure, be sure to reserve your Thar Roxx now and be part of the growing community of proud owners.

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