Every digital marketer understands the importance of search ranking in today’s world. In 2010, in Webmasters Blog, it is confirmed by Google that “Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.”
Images can not only slow down a page due to their file format, file size, and quantity, but they can also slow things down based on how they are being loaded. There are 3 main file types you want to focus on for saving images optimized for the web: GIF, JPG and PNG. Each file type has its own strengths and weaknesses and it is very important to know and keep these in mind when saving an image.
It is clear that the faster websites rank better in the search results as compared to slower ones. Compressing your images and adapting their width, length and size to your website without sacrificing their quality is a fundamental optimization step.
Pro tools like Adobe Photoshop can be quite costly for Image Optimization. If you don’t want to pay any single penny, then these tools can work just like the paid tools. Optimizing images always contributes to speed up the page load and increase the conversion rate significantly.
Image optimization can be done in different ways, be it by resizing the images, caching, or by compressing the size. Below is the list of all websites/tools through which you can easily optimize your images online for free.
- Image Optimizer
- JPEG Optimizer
- Image Compressor
- Compress PNG
- Compress JPEG
- Tiny PNG
- Tiny JPG
- Tiny GIF
- EZGIF
- Insights Image Optimizer
- Kraken
- Compressor
- Toolur
- Simple Image Resizer
- Dynamic Drive Image Optimizer
- Imagify
- Image Optim (MAC)
- Short Pixel
- Tutorials Point Online Image Optimizer
- Image Recycle
- Compress Now
- Trimage Image Compressor
- Resize Photos
- Resize Image
- Gift of Speed
- Convert Image
- PNG Gauntlet (Windows)
- RIOT Optimizer (Windows)
- GTmetrix Optimize Images
- JPEG IO
- Cheetaho Image Optimizer
- Shopify Image Resizer
- Web Resizer
- Recompressor
- Squoosh
- JPEG Reducer
- Image Compressor
Conclusion –
All websites need to pay special attention to their image sizes as these images are critical for SEO.
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