Vibhu Agarwal, the founder and CEO of Ullu, a popular Over-The-Top (OTT) media streaming platform in India, is set to launch another streaming platform called Hari Om. This new venture marks a significant shift from Ullu’s adult-themed content to a focus on mythological and religious content.
Vibhu Agarwal, a multifaceted entrepreneur, has left an indelible mark on various sectors of the Indian business landscape. His ventures in industries such as plywood, cement, steel, film production, education, and digital media have showcased his business acumen and underscored his commitment to innovation and growth.
Ullu, launched in 2018, quickly made a mark in the digital entertainment landscape since its global launch. It offered a diverse range of content catering to various genres and languages, and was best known for its adult-themed content.
The upcoming platform, Hari Om, is set to launch in June 2024. It will feature more than 20 mythological shows, including long and short format ‘U’ rated series, created for senior citizens, children, and young adults. The platform will also offer bhajans in both video and audio formats. For children, there will be curated animated content on mythology.
This initiative by Vibhu Agarwal not only fills a gap in the digital content landscape but also aims to foster a sense of pride and respect for Indian culture among global audiences. The announcement of Hari Om has sparked excitement, with Agarwal highlighting its role in connecting viewers with Indian mythology, tradition, and heritage.
With its availability on popular digital stores and devices, Hari Om is set to redefine the way mythological content is consumed. The team at Hari Om is committed to producing visually stunning shows that not only entertain but also educate viewers about India’s rich cultural heritage.
In conclusion, Vibhu Agarwal’s new venture, Hari Om, is a testament to his innovative spirit and commitment to providing diverse and engaging content. As the digital landscape continues to evolve, Vibhu Agarwal’s ventures are poised to make significant contributions to the OTT space in India and beyond.
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